Case Study: LesserEvil achieves direct Shopify sales attribution and 733% ROI with Popular Pays

How LesserEvil pairs Influencer Marketing with Shopify to Track Online Sales

LesserEvil, a clean-snack CPG brand using Shopify and Instagram for marketing, turned to Popular Pays to move beyond awareness and test whether influencer partnerships could drive online conversions. Their challenge was accurately attributing Shopify purchases to individual influencers and managing larger campaigns with visibility into content creation and approvals.

Popular Pays supported LesserEvil with its influencer management platform and a Shopify integration that assigns discount tracking codes to influencers, enabling direct attribution and side-by-side campaign evaluation. As a result, LesserEvil tracked measurable impact—one influencer delivered a 733% ROI, the brand has completed 37 campaigns to date, and the Popular Pays solution made it easy to identify top-performing partners and optimize future investment.

LesserEvil

Megan Reid

Partnerships Manager