Case Study: KIND achieves same-day activation of 70 influencers with Popular Pays

How KIND coordinated 70 influencer posts to go live on the same day

KIND, the fastest-growing granola bar in America, wanted to activate influencer relationships to promote its "KIND awesome" campaign—encouraging people to “spot a kind act, send a kind snack.” To execute a large, single-day Instagram reach push and manage the logistics of many creators, KIND partnered with Popular Pays and used its Connect and Collaborate solutions.

Popular Pays organized and coordinated 70 creator partnerships to publish content on the same day, resulting in 140 pieces of content and a combined creator following of 11,993,657. By leveraging Popular Pays' platforms, KIND achieved a synchronized launch that amplified the #kindawesome movement and delivered measurable reach and impact.

KIND