Case Study: Kettle & Fire achieves 1.5X higher sales conversions and a 14-point brand awareness lift with Popular Pays

How Kettle & Fire used Popular Pays to test video ads of differing lengths

Kettle & Fire, a small CPG brand focused on grass-fed bone broth and soups, needed to boost brand awareness and online sales and wanted to test which video ad lengths performed best. To do this they engaged Popular Pays, using the Popular Pays platform and its Connect and Collaborate solutions to source and produce content.

Using Popular Pays, Kettle & Fire partnered with an editor to create mobile-optimized videos in 0:15, 0:30, and 0:60 formats and tested them against each other. Popular Pays’ work delivered measurable gains: short videos drove 1.5× higher sales conversions and 1.5× higher lift in purchase consideration versus long videos, plus a 14-point lift in brand awareness.

Kettle & Fire