Case Study: JennAir achieves 2.6M Instagram reach and 33+ live-event content pieces with Popular Pays

How JennAir Activated influencers for a live event

JennAir, an innovative luxury appliance brand, relaunched its Bound By Nothing™ identity at the Architectural Digest Design Show and needed to give modern luxury enthusiasts a front-row seat through influencer coverage. JennAir partnered with Popular Pays, using its Connect and Collaborate tools to source and manage creators for a live-event influencer campaign.

Popular Pays matched JennAir with eight creators to produce event-driven content, delivering a 33-piece content library and reaching 2.6 million Instagram followers, with creators sourced and activated within a 48-hour turnaround. The Popular Pays solution amplified awareness of JennAir’s rebrand and supplied ready-to-use social-first assets to support the relaunch.

JennAir

Trevor

Director