Case Study: Dyson Supersonic achieves rapid A/B testing and above-benchmark Pinterest CTR with Popular Pays

How Dyson quickly created pins for A/B testing

Dyson Supersonic needed Pinterest creatives that matched its modern brand aesthetic to drive Mother’s Day interest and purchase intent. To rapidly generate testable ads, Dyson Supersonic partnered with Popular Pays and used Popular Pays’ Connect and Collaborate solutions to source creators trained for Pinterest.

Popular Pays connected Dyson Supersonic with a hand‑selected creator (1 creator partnership) who produced multiple pins — the creator delivered eight original pins within seven days — for A/B testing. The resulting creatives outperformed Pinterest’s vertical click‑through benchmark, gave clear A/B test insights on top‑performing creative types, and enabled fast, cost‑effective iteration for future campaigns.

Dyson Supersonic