Case Study: Dyson Supersonic achieves 8 gifting-focused Pinterest pins in under a week with Popular Pays

A Popular Pays Case Study

Preview of the Dyson Supersonic Case Study

How Dyson created Pinterest pins in under a week

Dyson Supersonic, maker of the Dyson Supersonic™ hair dryer, needed lifestyle- and product-focused Pinterest pins for the holidays that matched the brand’s aesthetic while staying within an attainable budget and tight timeline. They worked with Popular Pays to source creators and accelerate pin production.

Popular Pays used its Connect and Collaborate platform to pair Dyson Supersonic with a Pinterest‑specialist creator; within seven days the creator produced eight gifting‑focused pins, giving Dyson a reusable holiday pin library. The assets were delivered quickly and cost‑effectively, and were so well received that Dyson Supersonic asked for resized versions for use on other social platforms.


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