Case Study: Dunkin’ Donuts achieves a 25% engagement lift with Popular Pays

How Dunkin' Donuts used creator content to announce a new brand partnership

Dunkin’ Donuts worked with Popular Pays to announce its new licensing relationship with Girl Scouts of the USA®. To promote Girl Scouts™‑inspired coffee flavors, Dunkin’ Donuts needed original static Pinterest pins and a “talking pin” video, and engaged the Popular Pays creator platform to source creators and manage the creative review process.

Using Popular Pays, Dunkin’ Donuts deployed a creative brief to connect with creators who produced original pins showcasing themed brunch parties and DIY content; the Popular Pays dashboard streamlined coordination and approvals. The campaign’s talking pin drove a measurable lift — engagement on the talking pin increased 25% versus standard pins.

Dunkin’ Donuts

Jackie O’Leary

Manager, Digital & Social Media