Case Study: Duck Camp achieves mobile‑optimized video ads — 50% lower CPC & 80% lower cost per landing page view with Popular Pays

How Duck Camp edited long-form videos into mobile friendly assets

Duck Camp, an apparel brand for wingshooters and modern outdoorsmen, needed to raise brand awareness and drive immediate sales for its Bamboo Sun Shirts and Wingshooter Shirts. They had long-form video assets that needed to be edited into mobile-friendly ads, so Duck Camp engaged Popular Pays—using its Connect and Collaborate solutions—to convert that content for mobile campaigns.

Popular Pays partnered Duck Camp with an editor through its platform and delivered mobile-optimized video ads in 5 business days. The new creative produced a 0.8% lift in CTR, a 50% reduction in cost per click, and an 80% reduction in cost per landing page view versus the brand’s prior creative, filling the top of funnel at a much lower cost while driving high-intent traffic.

Duck Camp

James Elledge

Partner, Sales & Marketing