Case Study: Delta Air Lines achieves a large, high-quality content library to launch #SkyMilesLife with Popular Pays

How Delta Airlines used influencers to launch a website

Delta Air Lines partnered with Popular Pays to source creator-driven content for the launch of its #SkyMilesLife microsite (DeltaSkyMilesLife.com). Delta’s challenge was to rapidly produce a large volume of high-quality, social-first assets to showcase domestic and international destinations; they used Popular Pays’ platform and its Connect and Collaborate solutions to find and manage creators.

Popular Pays helped Delta identify micro-influencers aligned to key markets, automate campaign workflows, and build a reusable content library for owned and paid channels. In a four-month period they executed 14 creator partnerships, generated 492 pieces of content with a combined creator following of 11.9M, and delivered a robust asset library Delta could repurpose across channels.

Delta

Trevor

Director of Social Strategy