Case Study: Chameleon Cold-Brew achieves 1M monthly follower reach and a year-long library of creator content with Popular Pays

How Chameleon Cold-Brew Uses influencers as an always on strategy

Chameleon Cold-Brew, a specialty cold-brew coffee company launched in 2010, needed to reach a wider audience and create a steady stream of content that showcased the versatility of their products. To do this they partnered with Popular Pays and used Popular Pays’ Connect and Collaborate solutions to execute an always-on influencer marketing strategy.

Popular Pays ran a year‑long campaign managing 89 creator partnerships (with a combined 6,000,000 followings) to produce 276 pieces of custom content and build a reusable content library for Chameleon’s owned and paid channels. The program generated consistent brand visibility, hitting roughly 1MM followers reached per month over the year and delivering measurable creative assets for ongoing use.

Chameleon Cold-Brew