Case Study: Center for Excellence in Higher Education reduces cost per lead 29% and drives 2,000+ leads with Popular Pays

How CEHE refreshed their existing creative assets with Pop Pays

The Center for Excellence in Higher Education (CEHE), which supports nontraditional students balancing work and family, needed to refresh existing creative assets to lower cost per lead with mobile-optimized video content. CEHE engaged Popular Pays, using the Popular Pays platform and its Connect and Collaborate solutions, to modernize their digital creative for social channels.

Popular Pays partnered CEHE with an editor to convert static assets into high-performing Facebook and Instagram videos; the mobile-optimized content outperformed CEHE’s historical creative, generating 2,000+ leads and reducing cost per lead by 29%, delivering the brand’s most cost-efficient leads to date.

Center for Excellence in Higher Education