Case Study: BetterHelp achieves scalable influencer ad growth and improved performance with Popular Pays

How BetterHelp Scaled Their Influencer Work With Popular Pays

BetterHelp, an online portal delivering direct-to-consumer behavioral health services via web, phone, and text, was testing influencer content ads on Facebook and Instagram but needed a way to scale those campaigns. They turned to Popular Pays and its influencer marketing platform (using solutions like Connect, Collaborate, Track) to streamline the time‑intensive sourcing and management of influencer creative.

Popular Pays enabled BetterHelp to solicit influencer applications, rapidly receive content, and run ads from influencer pages through BetterHelp’s ad account, allowing fast A/B testing and broad automatic placements. Between Nov 29 and Dec 31, 2019, BetterHelp saw a 170% lift in click‑through rate, an 8.7% improvement in cost‑per‑acquisition efficiency versus existing campaigns, and a 30% increase in Instagram ad placements, demonstrating measurable scale and faster, more affordable creative production.

BetterHelp

James Imrie

Creative Director