Case Study: Airweave achieves a 35% increase in link clicks and a 0.93% conversion rate with Popular Pays

How Airweave repurposed content for a direct response campaign

airweave, a sleep-product company founded to rethink mattress design, needed to boost consideration and drive direct-response actions from consumers. To address this, airweave partnered with Popular Pays and used the Popular Pays platform (Connect and Collaborate) to extend the life of existing static and video creative for social channels.

Popular Pays worked with an editor through its platform to repurpose and optimize assets for mobile-first Facebook and Instagram — resizing to spec, adding text overlays, branding, and highlighting key product features. The Popular Pays solution delivered a 0.93% conversion rate and a 35% increase in link clicks versus the brand’s concurrent creative.

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