Case Study: adidas achieves higher-than-benchmark Pinterest engagement and showcases Stan Smith versatility with Popular Pays

How adidas used creators to showcase different product experiences

Adidas wanted to showcase the many styles of its Stan Smith Originals and prove the shoe could be worn by everyone, so it needed creator-driven content that emphasized individuality and varied styling. Adidas partnered with Popular Pays, using the Connect · Collaborate solutions (Single Buy, Content Creation) to brief creators and specify the creative vision for Pinterest-focused still imagery.

Popular Pays sourced and managed two Pinterest creators who produced 22 pieces of in‑spec content and 11 branded Pins that were optimized for the platform. The campaign delivered measurable engagement—higher-than-benchmark click-through rates and save rates—demonstrating the effectiveness of Popular Pays’ creator partnerships.

Adidas