Case Study: Giuliana Prosecco boosts awareness and content creation with Popular Pays

Giuliana Prosecco - Customer Case Study

Giuliana Prosecco, a food and beverage brand, needed a fresh way to activate influencers, build brand awareness, and generate reusable content. Working with Popular Pays, the team used the Popular Pays influencer marketing platform to streamline campaign planning and creator sourcing.

Popular Pays helped Giuliana Prosecco launch a brief in just hours, attracting creator applicants who matched their chic, lifestyle aesthetic and met LDA compliance requirements. The campaign delivered 13 influencer partnerships, 40 assets to repurpose, an 8.1% average engagement rate based on impressions, and 4.2M paid and organic impressions.

Giuliana Prosecco

Erin Dolan

Brand Manager