Case Study: Fritos achieves authentic Gen-Z engagement at Stagecoach with Popular Pays

Fritos drives 73.8K creator plays with Popular Pays

Fritos needed to connect authentically with Gen-Z and Millennial audiences at cultural events like the Stagecoach festival, moving beyond traditional sponsorship to create meaningful engagement. They partnered with the vendor Popular Pays to overcome the challenge of building genuine interactions and finding lifestyle creators who could naturally capture the festival atmosphere.

Popular Pays implemented a strategy involving cultural moment integration, authentic creator partnerships, and an experience-first activation at the Fritos Roadhouse. This solution drove significant results, including 73.8K total video views and a 2.4% campaign engagement rate, successfully positioning Fritos as a culturally relevant brand.

Fritos