Case Study: Frito-Lay creates a TV commercial faster and at lower cost with Popular Pays

Frito-Lay cuts TV production time by 50% with Popular Pays

Frito-Lay, a leading savory snack company, faced a significant challenge when COVID-19 halted traditional TV commercial production shoots, putting their summer media buy at risk. They turned to the vendor Popular Pays and its software platform to find a new solution for creating authentic content.

Popular Pays leveraged its distributed network of creators to produce a TV spot for Frito-Lay. This solution resulted in a 50% decrease in production time, a 30% cost reduction, and the delivery of 118 video assets. The campaign also achieved a high attention score, performing better than their previous traditional campaign.

Frito-Lay