Case Study: Buddig achieves year-round brand awareness and 5.5M paid impressions with Popular Pays

Buddig reaches 5.5M paid impressions with Popular Pays

Buddig, a large CPG company, struggled to maintain a consistent brand presence across multiple seasonal moments without the operational complexity of managing numerous creator campaigns. They partnered with Popular Pays on its Managed Service plan to execute these campaigns efficiently and ensure content could be repurposed across their owned channels for maximum ROI.

Popular Pays implemented a multi-platform creator campaign strategy for Buddig, focusing on key seasonal moments. The solution leveraged the vendor's platform partnerships and expertise to activate creators, resulting in 5.5 million paid impressions, 377,000 organic impressions, and a 100% success rate for repurposing content across Buddig's owned channels.

Buddig