Case Study: BetterHelp achieves 8.7% lower acquisition costs and 170% higher click-through rates with Popular Pays

BetterHelp boosts ad performance 8.7% with Popular Pays

BetterHelp, an online therapy service, faced the challenge of scaling its influencer content campaigns on Facebook and Instagram, a process that was initially very time-intensive. They partnered with the vendor Popular Pays and its platform to find a more streamlined solution for sourcing influencer creative and managing these campaigns.

Popular Pays provided a scalable solution that allowed influencers to apply to work with BetterHelp, enabling the team to quickly find new partners and receive content. This resulted in an 8.7% lift in ad performance efficiency and a 170% increase in click-through rate. Using content sourced from Popular Pays, BetterHelp also grew its ad placements on Instagram by 30%, significantly expanding its reach to a new audience.

BetterHelp