Case Study: Samsung drives 300+ business sign-ups with Popcorn's digital marketing and campaign management

Samsung drives 300+ business sign-ups in 3 months with Popcorn

The customer, Samsung, sought to drive paid subscriptions for its Samsung Knox enterprise security platform by increasing free trial signups. The vendor, Popcorn, was tasked with planning and executing a digital ad campaign to meet this objective.

Popcorn implemented a targeted U.S. campaign using Google AdWords and LinkedIn, focusing on senior IT decision-makers. By optimizing ad creatives and managing the budget efficiently, Popcorn successfully generated over 300 business sign-ups within three months. This included a major account with over 8,000 employees that switched all its company devices from Apple to Samsung.

Samsung