Case Study: The Kyiv Independent grows membership revenue with Poool

The Kyiv Independent drives 70% of revenue from membership with Poool

The Kyiv Independent, a fast-growing English-language Ukrainian media outlet, faced the challenge of transitioning from relying on sporadic donations to building a sustainable, community-focused membership model. To achieve this goal, they began working with the vendor Poool and utilized its Poool Engage platform to drive member acquisition.

Poool's solution enabled The Kyiv Independent to implement dynamic, targeted engagement banners and messaging across their website, which were easily adaptable to keep conversion rates high. By using Poool, the publisher successfully made membership and philanthropy the core of its business, now accounting for 70% of its total revenue, and acquired over 1,600 new members in a single month during a targeted campaign.

The Kyiv Independent