Case Study: The Irish News grows subscriber base by 15% with Poool

The Irish News grows subscriber base 15% in under 6 months with Poool

The Irish News, a leading regional daily newspaper, sought to invest in a digital-first future and grow its subscriber base. To achieve this, they partnered with Poool to implement its paywall, landing page, and promotional modules as part of a wider digital transformation strategy focused on audience understanding and funnel optimization.

By leveraging Poool's solutions within a solid tech stack, The Irish News was able to segment its audience and optimize its user journey. This strategy led to impressive results, including a 15% growth in their total subscriber base in under six months, driven in part by a 109% increase in new subscription orders.

The Irish News