Case Study: 20 Minutes boosts registrations and ad revenue with Poool

20 Minutes boosts registrations 99% in 35 days with Poool

The customer, 20 Minutes, France's leading free newspaper, faced a challenge in growing its number of registered users and increasing audience engagement and ad revenue. Their existing account creation methods had plateaued, necessitating a new strategy. They partnered with the vendor Poool to implement a registration wall.

Poool's solution was a smart registration wall that blocked a user's fifth article, effectively targeting engaged readers without frustrating casual ones. This strategy, combined with a tailored wall for the comments section, resulted in a 99% increase in registrations in 35 days. Poool's implementation also led to logged-in users spending twice as much time on the page and generating four times more page views, significantly increasing ad revenue.

20 Minutes