Case Study: The Big Table Group automates £140k in monthly reservations with PolyAI

How Big Table Group automates £140k in reservations each month

The Big Table Group, operator of restaurant brands including Bella Italia, Las Iguanas, Frankie and Benny’s, Chiquito, and Café Rouge, was missing up to 60% of inbound calls across its 230+ UK and Ireland locations. This meant potentially lost revenue from new bookings and created pressure on staff who were focused on in-restaurant service rather than answering the phone.

PolyAI implemented a voice assistant to handle bookings, reservations, FAQs, call routing, and reservation changes over the phone, integrated with the group’s Zonal booking platform. The solution now answers every call across multiple brands and locations, booking 3,800+ reservations per month and generating £140,000+ in monthly revenue from phone bookings, while also giving Big Table Group useful conversational data and reducing pressure on restaurant staff.

The Big Table Group

Devon Trew

Head of IT Projects & Operations