Case Study: Mitel achieves a streamlined, scalable global customer reference program with Point of Reference's ReferenceEdge

Mitel - Customer Experience Interview

Mitel faced fragmented, legacy reference systems after its ShoreTel acquisition—no single hub, no metrics and no scalability—leaving sales scrambling to find references. To modernize and unify its global customer reference program across regions and languages, Mitel chose Point of Reference and its Salesforce-native ReferenceEdge platform.

Point of Reference implemented ReferenceEdge with Gainsight integration, automated Reference Lead Finder, advanced request routing and customizable dashboards, plus training and self-service tools. The result: stronger cross-team coordination, faster, more reliable reference matching, rising program adoption and measurable impact—Mitel reports revenue influenced is more than 122% higher as of July 2020 versus all of 2019—giving leadership clear, objective data and reduced urgent reference requests.

Mitel

Sandi Montour

Senior Customer Program Manager