Case Study: Conga strengthens customer advocacy and sales reference management with Point of Reference's ReferenceEdge

Conga scales customer advocacy with Point of Reference and boosts reference requests to influence ACV

Conga, a provider of revenue lifecycle management solutions, needed to build a formal customer advocacy program from the ground up. They required a reliable, centralized system to organize advocate data, track activities, and scale their sales reference process to provide better support for their marketing and sales teams. To address this, Conga partnered with Point of Reference and implemented their ReferenceEdge platform.

Using Point of Reference's Salesforce-native ReferenceEdge platform gave Conga a single source of truth for all advocate records and activities. The solution automated routine tasks, provided robust reporting to track the program's influence on annual contract value (ACV), and enabled efficient, targeted outreach. This allowed Conga to strengthen customer relationships, accelerate sales cycles with credible references, and clearly demonstrate the strategic value of their advocacy program to the broader business.

Conga