Case Study: A10 Networks achieves centralized, automated customer reference management with Point of Reference's ReferenceEdge

A10 Networks - Customer Experience Interview

A10 Networks faced a fragmented customer advocacy process—large spreadsheets, siloed win stories, and missed opportunities to leverage customer content—so they built a formal program and implemented ReferenceEdge from Point of Reference to centralize references, testimonials and community activities across their global customer base.

Point of Reference deployed ReferenceEdge (a native Salesforce app) with Data Collector and the Profile Update Minder to automate win capture, keep profiles current, and make reference content searchable and reportable. The result: dramatically reduced manual administration, faster content creation and internal sharing, measurable reporting on response and usage, and a program goal to engage roughly 10% of A10’s 7,000 customers as advocates.

A10 Networks

Wendi Wolfgram

Senior Customer Advocacy Manager