Case Study: Alaska Airlines improves mobile customer service with Point B

Helping Alaska Airlines Better Serve Its Customers through Industry-Leading Mobile Offerings

Alaska Airlines, a historic innovator in the airline industry, sought to expand its mobile offerings to better connect with and empower its customers. The airline engaged the project management expertise of Point B to help it navigate this new initiative and develop industry-leading mobile tools.

Point B provided comprehensive project management support to Alaska Airlines, which included selecting a mobile partner, deploying necessary backend systems, and managing the program's budget and communications. The vendor helped the airline release native apps for Apple and Android and revamp its outdated mobile site. The results were highly successful; the new application achieved the #1 ranking in the iPhone travel category, was featured in a television ad by major tech companies, and was nominated for Mobile App of the Year.

Alaska Airlines

Curtis Kopf

Vice President of Customer Innovation