Safaricom - Customer Case Study

Safaricom Ltd is a leading mobile network operator in Kenya. Safaricom provides a broad range of first-class products and services for Telephony, Broadband Internet and Financial services to their clients, but Safaricom also seeks to uplift the welfare of Kenyans through value-added services and support for community projects. Mobile customer research is key for Safaricom. Poimapper enables the research department to collect and visualize customer survey data more effectively than before and in real-time, leading to improved ability to respond to customer preferences and improved customer service.