Case Study: The Bridal Collection achieves over $200K in no‑contact mobile payments with Podium

This bridal company’s proposal for COVID-19 adaptations

The Bridal Collection, a neighborhood bridal shop owned by Lynn Crandall, faced sudden COVID-19 closures that eliminated in‑store gown fittings and threatened its primary source of revenue while still carrying payroll and overhead. To continue selling without contact, the shop turned to Podium’s payment and messaging tools, including Podium Payments, to enable secure, straight‑to‑phone transactions and remote customer communication.

Using Podium, The Bridal Collection shifted to at‑home gown viewings with curbside pickup or complimentary shipping, customers sending “yes” photos and completing purchases via Podium Payments. Podium’s solution enabled over $200,000 in mobile payments, 305 payment requests paid and 688 text conversations in April, helping the store sustain sales and operate safely during the quarantine.

The Bridal Collection

Lynn Crandall

President