Case Study: Utah Jazz achieves faster sales, higher revenue, and better fan engagement with Podium

The Utah Jazz Partners with Podium for Digital Transformation

The Utah Jazz, a professional basketball team in Salt Lake City, needed a faster, more efficient way to handle ticket sales and fan communication. Before Podium, the team relied on email, phone trees, and personal phones, which created long sales cycles, missed opportunities, and limited visibility into customer conversations.

Podium helped the Utah Jazz modernize communication with Podium Inbox, Webchat, and Payments, enabling one-to-one texting, faster responses, and text-to-pay transactions. The results were significant: response times dropped to under five minutes, about 70% of sales now involve texting, in-game season ticket revenue increased 300% in one night, and Podium Payments saved the team 20+ hours a month.

Utah Jazz

Ty Wardle

Vice President of Membership Sales and Service