Case Study: TAB Bank increases reviews, brand awareness, and deposits with Podium

TAB Bank increases reviews, brand awareness, and deposits with Podium

TAB Bank, a mobile bank focused on customer-first service, struggled to collect reviews and build trust online. With only 30 Google reviews, a 2.4-star rating, and email review requests producing almost no response, the bank’s reputation was hurting brand awareness and even slowing deposit campaign conversions. TAB Bank used Podium to improve its review collection and feedback process.

Using Podium, TAB Bank shifted to targeted text-based review requests triggered by customer interactions and set up a better customer feedback loop. The results were significant: a 12x increase in reviews, a Google rating jump from 2.4 to 4.7, and a 300% higher review response rate versus email. Podium also helped support a deposit campaign that generated over $200M in the first six months, along with stronger brand awareness and better customer insights.

TAB Bank

John Huntinghouse

Marketing Activities