Case Study: Bill Smith Appliances & Electronics achieves 60x more monthly reviews and higher star ratings with Podium

Scaling the personal touch at Bill Smith Appliances & Electronics

Bill Smith Appliances & Electronics, a family-owned retailer with seven showrooms in Southwest Florida, struggled to scale personalized post‑sale follow‑up and capture online reviews despite high daily customer satisfaction. To solve this, they adopted Podium’s text‑based messaging and review solicitation platform to automate “thank you” messages and make it easy for customers to leave feedback.

Podium’s solution was set up in under an hour and delivered clear, measurable impact: a 60x increase in average monthly reviews, a 12.5% rise in average star rating, and 435 total reviews, along with major local search gains (moving from 27th to top positions in Google Shopping and local results). Bill Smith credits Podium with turning everyday satisfied customers into visible online reviews and new business.

Bill Smith Appliances & Electronics

Michael Lindsey

Vice President