Case Study: Real Salt Lake achieves stronger fan engagement and loyalty with Podium

Real Salt Lake Builds Fan Engagement and Loyalty with Podium

Real Salt Lake, the American professional soccer franchise based in Salt Lake City, Utah, needed a better way to communicate with fans and customers. Before Podium, email engagement was low, website visitors had no easy way to contact staff, and each department needed a more direct channel to connect with the community.

Using Podium’s texting, Webchat, Campaigns, and centralized inbox, Real Salt Lake streamlined communication, routed messages to the right teams, and launched targeted promotions and updates. With Podium, the club reduced average response time to under 3 minutes, grew its text subscriber list to over 4,000 in 7 months, sent 40+ SMS campaigns in 6 months, and achieved click rates of 12–15% on many campaigns, with some reaching 30%.

Real Salt Lake

Brady Ulloa

Business Intelligence Manager