Case Study: Power Ford achieves higher profits and CSI scores with Podium

Power Ford Partners with Podium to Transform the Dealership Experience

Power Ford, a new and used car dealership in Albuquerque, New Mexico, wanted to improve its online reputation and customer experience while competing against larger local dealers. Before working with Podium, the dealership struggled with weak Google ratings, inconsistent review collection, and website leads slipping through the cracks because of slow, fragmented communication.

Podium helped Power Ford centralize messaging, use Webchat, and automate review requests via text to create faster, more consistent customer interactions. The results were strong: Power Ford became the #1 Ford dealer on DealerRater for four years running, increased average net profit by 44.5%, boosted Service CSI scores by 12%, cut lead response time from 2.5 minutes to under 1 minute, and saved an estimated $42k in hiring costs plus 83 hours per month in service time.

Power Ford

Matt Sneed

Director of Operations