Case Study: Taylor Automotive achieves a 410% increase in reviews and a 4.76★ rating with Podium

Overcoming an online review problem at Taylor Automotive

Taylor Automotive faced a serious online reputation problem: despite strong service, its Google rating sat below 3 stars and the dealership lacked a consistent way for sales staff to solicit reviews. Digital Marketing Manager Julie Woods chose Podium’s cloud-based review collection and analytics (including a mobile app) to make it easy for salespeople to request feedback and to aggregate reviews across Taylor Automotive’s eight locations.

By using Podium, Taylor Automotive grew from 153 Google reviews to 2,647 in under a year and raised its average rating from 2.97 to 4.76; web traffic increased 21%, internet leads rose 62%, and online reputation improved 224% (Feb–Apr), with nearly 1,000 cars sold in April. Podium’s dashboard and mobile tools also produced broader gains (4,843 total reviews, 410% increase, 56% click-through, avg. 4.6 stars) and helped the dealership recognize top-performing staff.

Taylor Automotive

Julie Woods

Digital Marketing Manager