Case Study: Neptune Society achieves 20% more five-star reviews and faster, compassionate customer communication with Podium Messaging Platform

Neptune Society Funeral Home fosters healing with a human touch

Neptune Society Funeral Home, led by Executive Director Ronald Haulman, needed a more sensitive, non-intrusive way to communicate with grieving families and struggled to build ongoing connections that lead to reviews. To address this, they began using Podium’s Messaging Platform to text customers directly from the dashboard and enable Google Click-to-Message.

Using Podium’s Messaging Platform, staff can quickly send updates (e.g., death certificate status), nurture relationships through repeated, compassionate texts, and respond to leads from Google. Podium helped drive a 20% increase in reviews, converted weekend inquiries into customers, and reduced staff time spent on communications (about 10% savings for heavy users), while increasing five-star feedback and office efficiency.

Neptune Society

Ronald Haulman

Executive Director