Case Study: Merry Maids achieves a 72% increase in online reviews with Podium

Merry Maids - Customer Case Study

Merry Maids Fort Collins & Boulder, owned by franchisee Jason Skillingberg, operates two locations and already collected strong customer feedback via email surveys but struggled to convert that positive sentiment into public Google and Facebook reviews. Podium was introduced as a cloud-based, text-driven review invitation and reputation-management solution to make it easier for customers to leave online reviews.

Podium was deployed quickly and used alongside Merry Maids’ existing feedback processes; staff send Podium review invitations when customers respond positively. Since implementing Podium, the franchises have collected 38 new reviews (~3 months), a 72% increase in reviews, a 38% invitation click-through rate, and an average 4.3-star rating—while Podium’s centralized dashboard and invitation tracker streamlined operations and improved local SEO visibility.

Merry Maids

Jason Skillingberg

Franchise Owner