Case Study: Paul’s Pest Control increases Google reviews and rating to attract new customers with Podium

Mastering Google reviews at Paul’s Pest Control

Paul’s Pest Control, a privately owned Florida pest-control company serving locals since 1971, needed to build trust with new residents who relied on Google and Facebook reviews rather than decades of word-of-mouth. They selected Podium’s text-enabled review and Messaging Platform to capture and manage customer feedback more effectively.

Podium implemented a text-based review solicitation and messaging workflow that boosted Paul’s Pest Control’s online reputation quickly — their Google rating jumped a half-star within 24 hours, they got more reviews in one month than in the previous five years, and the new reviews helped them gain traction in a new city. Podium’s feedback and Messaging Platform also let the team address issues immediately, thank customers, and convert review responses into additional service requests.

Paul’s Pest Control

Stephanie Glenn

Customer Service Manager