Case Study: Marion Toyota achieves 815 new reviews and a 4.9-star Google rating with Podium

Marion Toyota sets the bar for online reputation in Illinois

Marion Toyota faced a challenge collecting consistent, high-volume customer reviews—email invites sent from their CRM were cumbersome for buyers and limited response rates. E-commerce director Aaron Fisher turned to Podium, adopting its text-based review invitation and engagement platform to simplify the process and make review requests part of the vehicle-delivery sales routine.

Podium’s solution—text-delivered review invites and a management dashboard integrated into Marion Toyota’s sales workflow—made it easy for customers to leave feedback on the spot and for staff to track and respond to reviews. Since implementing Podium, the dealership has collected 815 new reviews across Google, Facebook, Cars.com, and DealerRater and raised its Google star rating from 3.9 to 4.9, noticeably boosting its online reputation and visibility.

Marion Toyota

Aaron Fisher

E-commerce director