Case Study: LunchBOX (A WAXING SALON) achieves a 237% increase in reviews and first-page Google rankings with Podium

Lunchbox - Customer Case Study

LunchBOX (A WAXING SALON), a fast-growing wax-only salon based in Boise, Idaho, struggled to convert its loyal, often private clientele into public online reviews. Wanting to capture feedback at the moment clients left feeling “adored” and to improve local SEO, LunchBOX turned to PODIUM’s online review management platform to streamline review invitations and make it easier for guests to post reviews.

PODIUM integrated its review-invitation workflow with LunchBOX’s Booker reservation system so invitations send automatically after the final transaction, with support from PODIUM’s Customer Champions for setup and fine-tuning. The results were rapid and measurable: LunchBOX collected 1,067 total reviews (a 237% increase), achieved a 37% invitation click-through rate and a 4.9 average star rating, saw locations earn 10+ reviews in a week, and began ranking on Google’s first page for competitive local keywords within two months of deployment.

Lunchbox

Jamie Dillon

Marketing and Media Director