Case Study: Lake Powell Paddleboards and Kayaks achieves 170% sales growth and Google & TripAdvisor review dominance with Podium

Lake Powell Paddleboards creates a ripple effect on Google & TripAdvisor

Lake Powell Paddleboards, a seasonal paddleboard rental and retail shop on Lake Powell, faced early uncertainty due to the business’s seasonality and a weak online presence (fewer than 100 TripAdvisor reviews and only 11 Google reviews). After meeting Podium at a conference, the owners chose to try Podium’s review-collection and customer messaging tools to boost visibility and customer feedback.

Using Podium, Lake Powell Paddleboards grew TripAdvisor reviews to nearly 300 and Google reviews to nearly 400 with an average rating of 4.9 stars (about 780 total reviews), helped attract visitors from 100 countries and all 50 U.S. states, and achieved a 170% increase in sales year-over-year. The stronger online reputation from Podium also enabled new revenue streams—retail merchandise, kayaks, bikes and guided trips—that the owners directly attribute to the increased reviews and improved search ranking.

Lake Powell Paddleboards and Kayaks

Jordan Lapekas

Owner