Case Study: LA Furniture boosts reviews, leads, and SMS sales with Podium

LA Furniture finds a new approach to engaging customers and selling furniture

LA Furniture, a family-run furniture retailer in Los Angeles, struggled with email outreach that often went to spam, leading to missed customer communications, lower review response rates, and dissatisfaction. The team needed a faster, more effective way to engage shoppers, collect reviews, and re-engage past customers. They turned to Podium for text-based customer communication and review collection.

Using Podium’s review requests, Inbox, Webchat, and Campaigns, LA Furniture improved its online reputation and marketing performance. Their average star rating rose from 4.2 to 4.8, they generated more than 5,000 inbound Webchat leads in nine months, and built 1,547 SMS opt-ins in two months. A Podium SMS flash sale also achieved an 8.4% click rate, far above typical email performance, while saving the team time and helping clear overstock inventory.

LA Furniture

Madeline Sweeten

Merchandise Marketing Manager