Case Study: Jackson Hewitt increases reviews, ratings, and client growth with Podium

Jackson Hewitt drives new client growth with Podium

Jackson Hewitt, the second-largest retail assisted tax prep brand in the U.S., needed a better way to get customers to leave online reviews and support new client growth. Its manual, inconsistent review process produced too few reviews, created franchise silos, and raised compliance concerns, so it turned to Podium and Podium Reviews to automate and standardize the experience.

Podium implemented a text-based review request program with automated workflows, QR codes, and a single dashboard for franchise and corporate locations. The results included a 64% year-over-year increase in reviews, an average star rating rise from 4.73 to 4.77, a 15% review response rate at franchise locations, and 150 hours saved across 10 franchises during tax season.

Jackson Hewitt

Arul Sundaram

Senior Director