Case Study: Fulcrum Suspensions achieves 4x more reviews and 15–20% online sales lift with Podium

How Podium helped Fulcrum Suspensions pave the way to a better online presence

Fulcrum Suspensions, an Australian suspension specialist, was capturing positive customer experiences but losing the benefit of online word‑of‑mouth — customers weren’t posting reviews and the business also wanted SMS service reminders and a single platform to manage messaging and social channels. They engaged Podium, using Podium Reviews and Podium Messenger to drive reviews online and centralize customer communications.

Podium implemented Messenger to consolidate social platforms and send service reminders, and Reviews to actively solicit Google feedback; messaging increased about 70% after the switch and average monthly reviews grew roughly 4x, with total Google reviews rising from 254 to 395 and a steady 4.7-star rating. Podium’s tools also helped create a direct sales follow-up process and contributed to an estimated 15–20% lift in online sales.

Fulcrum Suspensions

Doug Steindl

Digital Marketing Specialist