Case Study: Manchester Music Mill grows sales and saves time with Podium

How Manchester Music Mill saved time and money while growing their business in 2021

Manchester Music Mill, a family-run music retailer and service shop, needed a better way to manage customer texting and payments as inquiries came in from multiple channels. Their old approach was disjointed, with messages spread across personal phones and a dedicated texting line, leading to missed conversations and an inefficient customer experience. Podium’s local business management tools and webchat helped them centralize communication while keeping the texting channel customers preferred.

With Podium, Manchester Music Mill streamlined messaging, enabled text-to-pay, and modernized checkout with mobile card readers and in-store payment tools. The results were strong: over 115 webchat leads per month, $1.5M collected in payments in eight months, and more than $10,000 saved in credit card processing fees. Podium also helped lift their Google rating from 4.76 to 4.86 and nearly doubled monthly reviews.

Manchester Music Mill

Craig Peterson

General Manager