Case Study: Hunter Douglas achieves 500% review growth and faster, contactless sales with Podium

How Hunter Douglas is adapting to a world of on-demand everything

Hunter Douglas, a global leader in architectural products and window coverings, needed to modernize how its dealers generate reviews, convert web leads and sell remotely—challenges that were amplified when COVID‑19 closed showrooms. Dealers such as Ambiance Design Windows and Portland Window Coverings struggled with low email review responses and lost in‑person consults, so Hunter Douglas adopted Podium’s messaging suite (Webchat, Videochat, Payments and review tools) to create faster, text‑first customer interactions.

Podium unified SMS review invites, website chat, video consultations and secure text payments, driving measurable results: Ambiance Design saw reviews increase 500% month‑over‑month and rose to the top‑rated provider in its area, while Portland Window Coverings used Webchat to let a single employee handle multiple customers, Videochat for virtual consultations, and Payments for contactless closures. By using Podium, Hunter Douglas dealers created a frictionless end‑to‑end buying experience that sustained conversions during the pandemic.

Hunter Douglas

Jamie Ziegler

Director of Product Management