Case Study: Gary Crossley Ford achieves 5X increase in monthly reviews with Podium

How Gary Crossley Ford drives great customer reviews

Gary Crossley Ford faced a common dealership problem: customers were satisfied but rarely left online reviews because there was no easy, immediate way to ask for them after a sale. To solve that gap the dealership turned to Podium and its Reviews product to streamline review requests and reputation management.

Podium implemented a Reviews dashboard and mobile app so salespeople can prompt customers for feedback in person; the result was a dramatic lift in online reputation — a 5x increase in average monthly reviews, a 5% rise in average star rating, and a reported total of 2,368 reviews. Gary Crossley Ford’s digital team also noted Google reviews climbed from roughly 300 to nearly 1,000 and that Podium made managing their reputation simpler so staff can focus on selling more vehicles.

Gary Crossley Ford

Alex Moore

Digital Marketing Manager