Case Study: Dunn Tire achieves 41x more monthly reviews and improved star ratings with Podium

Driving greater visibility through positive reviews at Dunn Tire

Dunn Tire, a locally owned regional tire and auto services retailer with 29 locations in New York and Pennsylvania, was struggling with low and often negative online visibility because it had no systematic way to solicit reviews and had to manually manage Google listings for each location. To address this, Dunn Tire engaged Podium and implemented Podium’s Interaction Platform™ to centralize and automate review requests and responses.

Using Podium’s Interaction Platform™ to send automated next‑day review invites and provide a unified response workflow, Dunn Tire saw reviews surge—41x increase in average monthly reviews, a 5% rise in average star rating, and about 4,500 total reviews—and reduced the number of locations under four stars from nine to two. Podium’s solution simplified management, boosted Google visibility, and materially improved Dunn Tire’s online reputation.

Dunn Tire

Craig Hills

Marketing Operations Manager