Case Study: Devons Jewelers achieves 152% increase in online reviews with Podium

Devons Jewelers - Customer Case Study

DeVons Jewelers, a family‑owned jewelry retailer with 12 locations in Northern California and Nevada, struggled to convert customers who agreed to leave reviews into actually posting them after purchases. After a vendor recommended Podium, DeVons adopted Podium’s cloud‑based, text‑message review invite system to simplify review collection at the point of sale.

Podium was first piloted at two stores and then rolled out chainwide; staff learned to send Podium invites during the paper‑work lull at checkout. The results were measurable: a 152% increase in reviews (228 total), a 54% invitation click‑through rate and a 4.6 average star rating, along with more store traffic from customers who found DeVons via online reviews and improved employee morale thanks to positive feedback gathered through Podium.

Devons Jewelers

Matthew Teresi

Store Manager and Digital Media Consultant